The brief invites candidates to pick a brand that they would promote inside Animal Crossing, explain the goal this marketing initiative would achieve for the brand, and submit some ideas of how they would incorporate the brand within the game. At the height of the game’s popularity, London and LA-based digital creative agency Waste Creative found an ingenious way to reach prospective candidates using Animal Crossing - building a virtual replica of its office that players could visit in the game. Waste Creative reached new talent pools by inviting candidates to visit its virtual office in Animal Crossingĭuring a period when many people were only leaving their homes for essential work and errands, the Nintendo game Animal Crossing exploded in popularity due to its calming atmosphere and social features. These companies not only managed to stand out from the crowd, but did so in a way that conveys their culture and shares their brand story. But if you’re finding that they just aren’t bringing in the kind of candidates that you’d hoped for, it may be time to get creative.įor inspiration, we found 10 smart, eye-catching job advertisement examples that will get your creative juices flowing. Your job posts and hiring ads may be a candidate’s introduction to your company, so you want to be sure they both differentiate you and set the right expectations upfront.
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